There is a role on the rise and it’s getting a lot of attention this year: Revenue Operations (RevOps). You may have heard the name thrown around, but do you truly understand the magnitude of the position? RevOps, the “giant connector,” adds value to all businesses and there are many talented individuals waiting to be shining RevOps stars.
What is RevOps?
A triple threat is the best way to describe RevOps. A RevOps manager combines sales, marketing, and customer focus to enhance growth and drive revenue. As all of these components are crucial to accelerate revenue for your business, RevOps steps up and brings in connections and communication channels with all three departments. Now you have a sealed feedback loop.
The RevOps team will also go over your operations and customer experience with a fine-tooth comb and tweak business tools, subscriptions, or any other integrations that can be strengthened to ensure a successful revenue generation model. Now, RevOps has identified the weak points in the revenue strategy so that you aren’t missing out on future monetary opportunities. Seamlessly linking all three departments (sales, marketing, and CRM) to create a unified approach to revenue is what you can expect from a RevOps manager.
Why should you be hiring for RevOps?
Consider hiring someone in a RevOps position in 2021 if you truly value your business’ revenue. Since RevOps acts as oversight across the sales, marketing, and customer departments, data integration becomes much quicker, leading to decreased time to insights. Why is that important? Because all divisions now have access to this information at once and can quickly implement said data. Say goodbye to lag time! Once this data is in play, you can hyperfocus on target audience engagement and use those insights immediately for your revenue strategy.
Basically, all departments stay up to date with incoming data as RevOps feeds it into everyone’s channels. Gone are the days where one sector of your team is utterly overwhelmed with information and the other sectors are starving for it! RevOps breaks down silos in your business to allow for fluid communication while keeping organizational objectives clear, thus creating a united front.
Based on what we are seeing in our everyday operations, the demand for this type of role has grown by orders of magnitude. The opportunities for people with the deep knowledge of the HubSpot CRM are going to get even more expansive. Dharmesh Shah, the Founder & CTO of HubSpot, agrees that RevOps is THE position to hire in 2021, and it’s a massive opportunity to build great careers and companies.
How HubSearch can help?
We want to you to find a rockstar for RevOps. This past year and moving into 2021, correspondence between departments is more important than ever as business practices have changed due to the COVID-19 pandemic in order to maintain a continuous revenue stream and adapt to industry changes. Let's start your search for your RevOps Manager!